Ford Global Fleet Sales (FGFS), a member of RMA Group and the official global channel partner and distributor for the Ford Ranger Super Duty, in collaboration with Ford, hosted a regional drive experience in Thailand. The event brought together Ford distributors, fleet customers, and media from Thailand, Indonesia, Malaysia, the Philippines, and Taiwan to experience the capability and performance of the all-new vehicle.
Held in Chonburi, Thailand, the three-day program combined off-road driving, technical briefings, and direct engagement with engineering and product specialists, demonstrating the Ranger Super Duty’s performance in real-world conditions and its suitability for demanding commercial and mission-critical applications.
FGFS serves as the official global channel partner and distributor for the Ranger Super Duty across Europe, the Middle East, Asia, Africa, and South America, as well as for fleet customers worldwide. The Thailand program reflects FGFS’s role in supporting Ford’s global rollout and engaging key stakeholders across priority markets.
Participants began the program with a comprehensive technical briefing covering the vehicle’s engineering enhancements. These included a purpose-tuned 3.0-litre V6 turbo-diesel engine, full-time four-wheel drive system with selectable drive modes, and a reinforced chassis engineered to support increased payload and gross vehicle mass (GVM). FGFS and RMA product specialists outlined how the vehicle has been engineered to meet the operational requirements of sectors such as mining, construction, utilities, defense, and specialized fleet operations.
The drive experience took place across a range of terrains. Attendees navigated steep inclines, loose gravel, and uneven off-road tracks, directly assessing traction, torque delivery, suspension performance, and vehicle control. On-road driving segments highlighted ride comfort, handling stability, and everyday usability, reinforcing the vehicle’s dual capability as both a work platform and a practical daily vehicle.
The program also emphasized the Ranger Super Duty’s drivetrain and low-range capability, with participants testing performance under load and in technically challenging environments. The vehicle consistently demonstrated stability and control, underscoring its positioning as a durable, work-ready platform designed for high-demand operational use.
As part of the program, selected guests were invited to visit RMA Automotive’s production facility in Laem Chabang. The visit provided insight into RMA’s end-to-end capabilities, including engineering, vehicle conversion, assembly, and quality assurance processes. The facility supports global export programs and plays a key role in delivering specialized vehicles tailored to market and customer requirements.
The event also facilitated direct dialogue between FGFS, RMA engineering teams, Ford representatives, and attending distributors and customers. Discussions focused on evolving fleet requirements, growing demand for multi-purpose utility vehicles, and the need for platforms capable of operating reliably in remote and high-intensity environments.
Feedback from participants highlighted the Ranger Super Duty’s strong off-road performance, refined power delivery, and clear positioning as a solution for professional users requiring capability beyond a standard pickup. The balance between durability, payload capacity, and everyday usability was consistently noted as a key strength.
By hosting the event in Thailand, FGFS reinforced its role as a regional hub for automotive and fleet distribution, while the RMA Automotive Distribution Center in Laem Chabang support projects across global markets, reinforcing Thailand’s role within the international automotive value chain.
The Ford Ranger Super Duty program reflects the continued collaboration between Ford and FGFS, to deliver vehicles aligned with the evolving needs of fleet customers worldwide. As industries place increasing emphasis on reliability, capability, and operational efficiency, platforms such as the Ranger Super Duty will play a critical role in next-generation fleet deployment.
